Launching a minimum viable product (MVP) is an excellent way to test the waters and gather feedback on your product's initial performance. However, developing a product after an MVP launch requires careful planning and execution to ensure that the product meets the needs and expectations of your target audience.
If you're just starting your product development journey and want to learn more about developing an MVP, we have a separate case study that outlines the steps involved in developing an MVP. You can find it on our website under the name "How to Develop an MVP in a Month: A Comprehensive Guide for Startups." Once you have launched your MVP, you can return to this case study to learn about the steps involved in developing a product after an MVP launch.
In this case study, we'll explore the steps involved in developing a product after an MVP launch.
After launching the MVP, the first step is to analyze the feedback you receive from customers, reviewers, and other stakeholders. Collect feedback from various sources, such as surveys, reviews, social media comments, and sales data. Analysing feedback helps you identify areas that need improvement and determine which features are most valuable to your customers.
For example, suppose you launched an MVP of a new mobile app that allows users to book restaurant reservations. If feedback suggests that users find the app's interface confusing, you may need to simplify it to improve the user experience.
Once you've analysed the feedback, you need to set development goals that align with the feedback you received. These goals should aim to improve the product's usability, user experience, and overall performance. Goals should be specific, measurable, achievable, relevant, and time-bound (SMART).
For example, if feedback suggests that users find the mobile app's checkout process cumbersome, one of the development goals may be to simplify the checkout process by reducing the number of steps required to complete a reservation.
After setting development goals, create a development roadmap that includes a detailed plan of the features to be added or improved, along with the timelines and resources required to complete each development goal. The development roadmap should also include milestones and checkpoints to track progress.
For example, the development roadmap for the mobile app may include improving the user interface, simplifying the checkout process, adding new payment options, and integrating with social media platforms. Each development goal should have a timeline and a budget allocated to it.
Once the product development is completed, it's essential to test the product thoroughly before launching it. Testing should be done by a group of beta users who can provide feedback on the product's usability, user experience, and overall performance. Based on this feedback, iterate the product further and make improvements.
For example, if beta users find a bug in the app's payment processing system, the development team should immediately fix it and release an updated version.
Developing a product after an MVP launch requires a strategic approach that prioritizes customer feedback and aligns development goals with user needs. By carefully analyzing feedback, setting SMART goals, creating a development roadmap, and testing and iterating, you can improve your product and meet your customers' needs. If you need help developing your product after an MVP launch or are looking for guidance in developing an MVP, our team of experts can help. Contact us today to learn more about our product development services and how we can help you achieve your product goals.
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